Advanced Motion Graphics

So the first month of the new year is finally over! It’s been a crazy month, and getting back into the class cycle was difficult for me, since I had the chance to go home, halfway across the world, for Christmas. Anyway! All that is in the past now. In AMG we had two main projects. The first was a trans-demographic project, in which we had to pick a topic/brand and advertise the product to a demographic other than our own (which was really difficult… but the difficulty lay in picking a good product to advertise…) Anyway, I ended up doing Adidas running shoes, and the demographic I was targeting was male sportsmen, or more specifically, runners. So, enjoy!